''Mobile companies born since 2010 have a very different [de la vision Web 1.0] view of the world. These companies – and Instagram is the most topical example at the moment – view the mobile smartphone as the primary (and oftentimes exclusive) platform for their application. They don’t even think of launching via a web site. They assume, over time, people will use their mobile applications almost entirely instead of websites.''
Sur le Web et la capacité de migrer vers la mobilité :
We will never have Web 3.0, because the Web’s dead. Web 1.0 and 2.0 companies still seem unsure how to adapt to this new paradigm. Facebook is the triumphant winner of social companies. Yet, it loses money in mobile and has rather simple iPhone and iPad versions of its desktop experience.
L'auteur poursuit en reprenant les propos de Tim Cook, le PDG d'Apple :
''...through the last quarter, I should say, which is just 2 years after we shipped the initial iPad, we’ve sold 67 million. And to put that in some context, it took us 24 years to sell that many Macs and 5 years for that many iPods and over 3 years for that many iPhones. And we were extremely happy with the trajectory on all of those products. And so I think iPad, it’s a profound product.''
